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Truecaller conducts cybersafety trainings in Bengaluru as part of its women safety initiatives

Truecaller, the world's leading global communications platform, in collaboration with CyberPeace Foundation, a non-partisan civil society organization, conducted their first training in Karnataka as part of the ongoing national True CyberSafe campaign.


The training focused on increasing awareness about cybercrime and building the capacity to navigate digital communication safely. Pramila Naidu, Chairperson-State Commission for Women and Chairman-Rajya Mahila Ayoga, Karnataka, BS Angadi, KSPS, Deputy Commissioner of Police, Crime 2, Bengaluru along with Pragya of Truecaller and Purnendu Singh of CyberPeace Foundation spoke at the event that was attended by students, faculties of various universities, police officers and others held at B.M.S. College of Engineering.


The campaign has already reached close to 3 lakh Indians so far through impactful training sessions in the North Eastern Region and New Delhi. Through these awareness sessions, the attendees learn about the recent cyber scams and frauds, safety measures that people can take and the reporting mechanisms available within Truecaller and otherwise that allow for relevant authorities like the Police to take action. Click Here

Understanding the impact of cookieless targeting in digital advertising

The pandemic forced people to work from home and created a work-life culture that is now considered a norm. Additionally, people began consuming more video content through the pandemic. In 2020, it was estimated that 9 out of 10 viewers wanted to view more video ads from brands and businesses. Moving on into 2022, it is predicted that an average person will be spending 100 minutes watching online content per day. These data points are indicative of the fact that advertisers and brands have to be swift in deploying online ads across different domains, streaming platforms, and apps.


A customer's need to consume online content exponentially increased during the pandemic. It was estimated that 1.1 billion people worldwide were subscribed to a video streaming platform. In other words, this sort of exponential growth rate has led video streaming platforms to think of creative ways to advertise to potential customers.


Additionally, advertisers have to ensure that the ads that they are deploying are personalized and based on what the viewers are consuming at that moment. This accelerated growth has given rise to OTT marketing. CTV and OTT platforms are using their platforms to promote products and services. As CTV and OTT platforms are used more programmatically, it will enable advertisers to focus on specific demographics, lifestyles, geography, and income to deliver ads that are tailored to a consumer's taste and expectations. Read More

Rela Hospital performs rare spine surgery, from an "S" shaped spine to a straight spine on a 12-year-old Sri Lankan girl

Rela Hospital, a Multi-Speciality Quaternary Care Hospital at Chromepet, Chennai has performed a miraculous surgery treating a 12-year-old girl suffering from an "S" shaped spine due to Scoliosis. The Doctors team headed by Dr Parthasarathy Srinivasan, Senior Consultant -Orthopaedics, Head - Spine Surgery performed 6 hours of surgery, post-surgery, the girl has a straight spine and walking with her head held high.


Sanvi* (name changed), based out of Sri Lanka was referred to Rela Hospital with a massive curvature in her spine. She was suffering from Scoliosis since she was 9 years old.


Her parents were sceptical of the medical treatment in their country and preferred not to treat her. A family friend recommended them to Rela Hospital. When she came to Rela hospital, she had a severe deformity in her spine which was neglected for a long time because of the complications involved with the surgery. After a series of consultations, she was successfully operated by Dr Parthasarathy Srinivasan and his team. For More Details

Passion for mobile game development rides the crest at Juego Studios

It has been estimated that the global market for mobile gaming, which was estimated at US$71.9 billion in the year 2020, is now projected to touch US$153.5 billion by 2027. That could mean a CAGR of 11.5 percent over the 2020-2027 period. The global mobile gaming industry is estimated to have over 1 million games across all mobile app stores at the moment.


Making the most of the current growth phase of the industry is mobile game development company Juego Studios. Positioned as a one-stop-shop for all mobile game development services, Juego Studios is among the top mobile game development companies in the US and India. With commendable experience in developing games across all genres for iOS and Android smartphones and tablets, the ten-year-old company boasts success worthy of applause. Read Full Article Here

Leading experiential marketing company Maxperience revolutionizing the auto marketing segment with innovation

Maxperience, a leading experiential marketing agency specializing in experiential motoring space, has revolutionized the auto marketing segment using technology.


The company provides holistic solutions that include ATL, BTL & Digital, specially designed for automobile brands.


Over the years, Maxperience has marked its name among some of the most trustworthy and client-orientated marketing agencies providing services with a passion for great adventures and a vision for implementing out of the box, fresh ideas, setting them apart from the competition.


One of their recent marketing activation ideas for their client Hero MotoCorp involved the use of motorsport and technology in an exciting form. A problem statement was presented for Hero Xtreme 160R, which involved building a solution around its USP, being the fastest in its segment, i.e. '0-60km/h in 4.7 seconds. Click Here's brings world's first plant based collagen beauty, ready-to-drink wellness shot launched by Giorgia Andriani

Bollywood celeb, model and actor Giorgia Andriani has recently unveiled a ready-to-drink ( plant-based collagen beauty wellness shot from the house of (, a Pune based wellness brand.


The new vegan, no-sugar, non-GMO verified, gluten-free, ready-to-drink plant-based collagen beauty shot is designed for effortlessly youthful skin.


Packaged as a 40 ml shot, it features functional ingredients such as Seabuckthorn, Noni-fruit and Ayurvedic adaptogenic herb Ashwagandha, which are effective natural collagen boosters and help to slow down the aging process.


Formulated to deliver potent beauty benefits that have been harnessed using modern Ayurveda, the ( plant-based collagen beauty wellness shot - Effortlessly Youthful is a ready-made option to augment a healthy lifestyle. Read More

Shipyaari and Smart Commute Foundation appeal to Mumbai "Get-Set-Green" on the World Bicycle Day 2022

Shipyaari and Smart Commute Foundation, under their initiative Cycle Chala City Bacha, held a mega cycling event on the occasion of World Bicycle Day 2022 on June 3, 2022. The 22 KM ride was jointly flagged off by Nayan Ratandhayara, the CEO and Co-founder of Shipyaari and Firoza Suresh, the Director of SCF, at 6 AM from Shipyaari HQ at Malad and concluded at Bandra Reclamation.


The bicycle rally was greeted by hundreds of bystanders and fellow cyclists on the way. Close to 200 Cyclists converged at the iconic "I love Mumbai" installation near Bandra-Worli Sealink. The event concluded with felicitations of Bicycle Councillors and Marshals who collectively work towards combating climatic changes for a better future for our younger generation.


Reports have warned about the perils of global warming, and cycling has proved to be one of the most cost-effective means to counter this hazard and contribute to sustainable development. Click Here

Bajaj Finance launches Financial Education Initiative, 'Har Time EMI On Time'

Bajaj Finance Limited, the lending arm of Bajaj Finserv Limited, a leading conglomerate in financial services, has launched its public awareness initiative 'Har Time EMI On Time', a digital campaign to drive awareness around the need and benefits of adopting good financial habits for a healthy financial future.


The campaign seeks to educate the public at large about the benefits of paying their monthly loan EMIs on time and the negative side effects of missing their loan payments on their overall financial health in the long run.


The campaign also focuses on the importance of adopting a disciplined habit of ensuring to adhere to payment commitments in order to enjoy the benefits of various financial offerings available in the market. Read More

Ajeet Mini makes a sterling debut at Bharat Drone Mahotsav 2022

Ajeet Mini India's Aatmnirbhar answer to global brands like DJI, Parot, Skydio, Autel and the likes was unveiled by our Chief Innovation Officer Venkatesh Sai at the Bharat Drone Mahotsav 2022 on 27/5/22 to the Honourable Prime Minister Narendra Modi and Minister of Civil Aviation Jyotiraditya Scindia at Pragati Maidan.


Ajeet Mini is fully made in India from ground up with over 75 per cent of it manufactured in India including the key Control and communication electronics at the Chip/Motherboard level.


This tough little Indian Master's Autopilot (motherboard) is based on Zuppa's proprietary Computing Architecture of "DISSEMINATED PARALLEL CONTROL COMPUTING IN REAL TIME". The company's end to end control of the technology at the core level of computing similar to Intel's I3, I5 or I7 for laptops or Qualcomm's for mobiles ensures that Ajeet is the most secure drone to operate within the country in addition to it being the only drone in its class that is fully backed up with end 2 end comprehensive technical and service support. Read Full Article Here

Kamal Haasan invites you to experience Vikram World in VistaVerse

Kamal Haasan's action-thriller Vikram has been a resounding success and was much appreciated during the promotion of Vikram NFTs at Cannes Film Festival 2022. Revealed at the prestigious event, Vikram World is a joint effort between Lotus Meta Entertainment and Raaj Kamal Films International to launch the much-awaited film, Vikram. The movie boasts of a terrific cast including Kamal Haasan, Vijay Sethupathi, and Fahadh Faasil and guest appearances from Suriya.


Filmmaker Lokesh Kanagaraj roped in the talented music composer Anirudh and the project is produced by R Mahendran and Kamal Haasan. Vikram has kicked off its metaverse experience on VistaVerse, which promises the Vikram NFT buyers an immersive and gamified virtual Vikram World. The Vikram NFTs provide a gateway into VistaVerse and the sale of NFTs has received a tremendous response from fans. Additionally, the NFTs also allow holders to interact with the cast, audition for a movie, hold virtual land, get social media shoutouts and win real limited edition collectables. VistaVerse promises this to be an entry into a larger launch of experiences and NFTs for other major stars in collaboration with famous artists and creators. Click Here

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